Ad & tracker blocking
Network-wide filtering strips ads and trackers from browsers and apps, so pages load faster and cleaner.
We never sell your activity, and you control query logging on your own instance.
Visiting a website usually starts with a DNS lookup. NotInMyCloud filters that lookup for devices on your network.
Pop-ups and autoplay ads slow pages down, eat mobile data, and clutter every app and site.
Hidden trackers follow your family across the web, building profiles you never agreed to.
We block lookups of known phishing domains on the blocklists we use. It reduces risk. It is not a guarantee.
One tap can expose kids to content they should never see. Adult-site blocking: optional. It is off unless you choose it. When it is on, lookups for adult sites that the filter recognizes are blocked. No filter catches every site.
No new hardware in most homes, no software on each device. You point your router at us once - we handle the rest.
We give you private DNS server addresses and a quick, guided setup. It is a one-time change in your router settings - easier than it sounds.
NotInMyCloud filters DNS lookups for devices on your network that use its DNS settings, including many that cannot run security software. If a domain is on the blocklists we use, the lookup is blocked before your device connects. Adult-site blocking: available if you want it.
Manage rules, schedules, and blocked services from your own SSL-encrypted dashboard - on any phone, tablet, or computer, no app required.
Every plan includes the full feature set. Nothing is locked behind a higher tier. Our standard setup blocks ads, trackers, and known malware and phishing domains on the blocklists we use. Other filters, such as adult-site blocking, blocked services, Safe Search and extra blocklists, are your choice: you decide which ones to turn on for your network.
Network-wide filtering strips ads and trackers from browsers and apps, so pages load faster and cleaner.
If a domain is on the blocklists we use, the lookup is blocked before your device connects.
Blocked services: pick popular apps and sites to block, for example a game or a social app. If you like, you can also choose days and times when that blocking is paused. No service is blocked this way until you choose it. Service blocking works by DNS and can be bypassed. Safe Search: optional. When you choose it, lookups for supported search engines are sent to their Safe Search versions, which helps filter explicit results. It works only on search engines that support it, it can be bypassed, and it is not a guarantee.
Add or remove extra lists to fit your home or office. Each extra list is on only if you choose it, and you can turn it off again. Lists are kept by outside maintainers, and DNS filtering has limits. It cannot block something served from the same address as content you want.
We never sell your activity. Query logging is a setting on your own instance, and you can turn it on or off at any time.
A personal, SSL-encrypted URL lets you manage settings from anywhere - Android, iPhone, PC, Mac, or Linux. No app to install.
Filtering at the DNS level is a helpful layer, not a complete solution. It does not catch everything and it does not replace supervision.
AdGuard Home is powerful open-source software - but running it yourself means servers, updates, and troubleshooting. We do all of that for you.
Great if you enjoy running your own infrastructure.
Managed hosting.
Every plan includes the complete feature set and a 14-day money-back guarantee. Plans renew automatically for the same term and price until you cancel. Longer terms save you more.
Sign-up is not open yet. Email hello@aiuplyft.com and we will tell you when it opens.
For homes and families. Every plan includes the complete feature set.
Renews automatically every 1 year at $65 plus applicable tax until you cancel. Cancel anytime before your renewal date by emailing hello@aiuplyft.com (see notinmycloud.com/cancel).
$165 billed every 3 years. Save $30 vs. three 1-year plans ($195).
Renews automatically every 3 years at $165 plus applicable tax until you cancel. Cancel anytime before your renewal date by emailing hello@aiuplyft.com (see notinmycloud.com/cancel).
$118 billed every 2 years. Save $12 vs. two 1-year plans ($130).
Renews automatically every 2 years at $118 plus applicable tax until you cancel. Cancel anytime before your renewal date by emailing hello@aiuplyft.com (see notinmycloud.com/cancel).
For offices and businesses. The same complete feature set, on every plan.
Renews automatically every 1 year at $130 plus applicable tax until you cancel. Cancel anytime before your renewal date by emailing hello@aiuplyft.com (see notinmycloud.com/cancel).
$330 billed every 3 years. Save $60 vs. three 1-year plans ($390).
Renews automatically every 3 years at $330 plus applicable tax until you cancel. Cancel anytime before your renewal date by emailing hello@aiuplyft.com (see notinmycloud.com/cancel).
$236 billed every 2 years. Save $24 vs. two 1-year plans ($260).
Renews automatically every 2 years at $236 plus applicable tax until you cancel. Cancel anytime before your renewal date by emailing hello@aiuplyft.com (see notinmycloud.com/cancel).
All prices plus applicable tax. Your plan renews automatically for the same term at the same price, charged to your payment method on file, until you cancel. Cancel anytime before your renewal date by emailing hello@aiuplyft.com (see notinmycloud.com/cancel). Refunds, Renewal & Cancellation terms
Everything you need to know about how NotInMyCloud protects your home or business.
Your Hosted AdGuard Home instance blocks ads and trackers. NotInMyCloud filters DNS lookups for devices on your network that use its DNS settings, including many that cannot run security software. If a domain is on the blocklists we use, the lookup is blocked before your device connects. Adult-site blocking: available if you want it. Safe Search: optional. When you choose it, lookups for supported search engines are sent to their Safe Search versions, which helps filter explicit results. It works only on search engines that support it, it can be bypassed, and it is not a guarantee. It also includes one-click blocking of services you pick (such as YouTube, Twitch, TikTok, Reddit, Discord, Facebook, and Instagram), custom blocklists, optimized cache control, advanced TTL customization, flexible cache settings, any upstream DNS server, full administrative control, your own query log and statistics settings, and automatic AdGuard Home updates.
We provide you with a unique personal SSL-encrypted URL accessible from anywhere with an internet connection. Manage your settings on the go using Android, iPhone, PC, macOS, or Linux devices - no app installation required.
Yes. Android users can use the AdGuard Home Manager app by JGeek00, available on the Google Play Store. This open-source app (source code at gitlab.com/jgeek00/adguard-home-manager) is an unofficial tool for managing AdGuard Home servers - not developed by AdGuard, but well regarded in the community. All other devices can access the dashboard via a web browser using your personal SSL-encrypted URL.
Filtering happens at the DNS level. If a domain is on the blocklists we use, including our upstream DNS provider's threat filtering, the lookup is blocked before your device connects. Adult-site blocking: available if you want it.
No. Our standard setup blocks ads and trackers, plus known malware and phishing domains on the blocklists we use, but it does not block adult sites. Adult-site blocking is your choice: if you want it, you choose it and it is switched on for your network. No filter catches every site, so treat it as a helpful layer and not a guarantee.
No. NotInMyCloud does not block YouTube ads, or ads on other streaming services.
You will need a router that lets you manually enter our private DNS server addresses and supports Dynamic DNS. Do not worry - this is a simple settings change, easier than it sounds. Some routers, such as those provided by cable internet providers, may not allow you to modify DNS settings. If that is the case, you can replace it with your own router, and we can recommend fully compatible models to ensure a smooth setup.
Query logging and statistics are settings on your own instance, and you can turn them on or off at any time, giving you full control. We do not sell your activity, and we do not share it for advertising. To answer your devices' lookups, your instance forwards them to an upstream DNS provider (AdGuard DNS, or one you choose), as our Privacy Notice explains. With AdGuard Home, you can also select your preferred DNS servers for added privacy and flexibility.
Yes. Ask within 14 days of any charge, whether your first purchase or a renewal, and we will refund that charge in full and end the service. After 14 days, charges are not refundable, except where the law requires it or we failed to deliver the service. See our Refunds, Renewal & Cancellation terms.
We handle the setup, maintenance, and updates, delivering an optimized, hassle-free experience without the need for your own server.
Yes. Works for every device that uses your network's DNS, with no app to install on each device. Devices or apps set to use their own encrypted DNS, a VPN or iCloud Private Relay can bypass it.
AdGuard Home is a product developed by AdGuard Software Limited, a company organized and existing under the laws of the Republic of Cyprus. It is licensed under the GNU General Public License version 3.0 (GPL-3.0), an open-source license that permits free use, modification, and distribution of the software in accordance with its terms. The full text of the GPL-3.0 license can be found at gnu.org/licenses/gpl-3.0.html.
We host AdGuard Home as a Software-as-a-Service (SaaS) offering, providing access to its functionality over the internet. This hosting service uses the unmodified AdGuard Home software as provided by AdGuard Software Limited under the GPL-3.0 license. We are not distributing the software or any modified versions of it, but rather offering it as a service for users to access remotely.
For more information about AdGuard Home, visit the official project page at adguard.com/adguard-home/overview.html or its GitHub repository at github.com/AdguardTeam/AdGuardHome.
One setup. Covers devices on your network. One more layer between your clicks and known-bad sites. It reduces your exposure to known-bad sites. It does not guarantee protection. Adult-site blocking: available if you want it.
See plans & pricing14-day money-back guarantee. Renews automatically until you cancel; cancel anytime before your renewal date by emailing hello@aiuplyft.com to stop the next renewal. Refunds, Renewal & Cancellation terms